Social Impact


Our Mission

To inspire families of all backgrounds to eat better food and live longer more vibrant lives. 


Our Vision

For all Americans to live a healthy lifestyle, regardless of who they are, where they live or how much they make. 


People living in under-served communities (such as low-income families and members of several ethnic minorities) face many obstacles to living a healthy lifestyle. Because of factors such as tight food budgets and limited access to outdoor play spaces, these communities are at far greater risk for obesity, diabetes and other diet-related illnesses.


The first way that we live our mission is by creating delicious, convenient and culturally authentic products that make it easier to prepare healthy meals. However, we realize that making better products alone will not be enough to make our vision a reality. In order to help bring about a world where all families have an equal opportunity to live a healthy lifestyle, we provide an annual grant and volunteer support to non-profit organizations that are working to eliminate socio-economic health disparities in the US. We are excited to announce our inaugural grant recipient in Spring 2019.