To inspire families of all backgrounds to eat better food and live longer more vibrant lives.
For all Americans to live a healthy lifestyle, regardless of income, education or ethnicity.
People living in under-served communities (such as low-income families and members of several ethnic minorities) face many obstacles to living a healthy lifestyle. Because of factors such as tight food budgets and limited access to outdoor play spaces, these communities are at far greater risk for obesity, diabetes and other diet-related illnesses.
The first way that we live our mission is by creating delicious, convenient and culturally authentic products that make it easier to prepare healthy meals. However, we realize that making better products alone will not be enough to make our vision a reality. In order to help bring about a world where all families have an equal opportunity to live a healthy lifestyle, we provide an annual grant and volunteer support to non-profit organizations that are working to eliminate socio-economic health disparities in the US. We are currently finalizing the details of our inaugural grant recipient, and we are excited to announce that organization in early 2019.